Search engine optimisation or SEO as it’s more commonly referred to, is the process of helping to make your website appear higher up in the results of search engines like Google for instance.
But it requires a good knowledge of search engine algorithms, which can be quite an undertaking as they are ever-changing and because of this, most people have very little understanding of what it takes to rank highly in search engines.
This can make effective website SEO challenging, and it sometimes needs you to go back into your website and update your SEO.
But is all of this effort worth it in the long run? Given the time that can be spent researching keywords, doing page title tags, focus keywords, alt tags, meta descriptions and having great content that ideally is 300 words or more long, will it really give you the results you need?
To us the answer is simple: YES!
While having lots of quality content is great for informing your customers of your products and services and getting users to visit your site, unfortunately it won’t be found on its own.
SEO is what helps users find it in the first place, and even the best content is useless if no one ever sees it! And that can be the difference between attracting lots of targeted website traffic to your website or getting lost among the tens of thousands of other sites on the Internet that can be similar to yours.
Try to think about the last time you used Google for instance. Most likely you was looking for something in particular. So how did you find what you were looking for and how did you find that exact page? Most likely it was through a search phrase as opposed to an individual word.
For example ‘men’s long sleeve white shirt and tie set’ as opposed to just ‘tie and shirt’.
We are learning that to get more defined results we need to be more defined with our search terms to filter out the tens of thousands of sites that do not necessarily specialise in what you are looking for and with huge online marketplaces like Ebay and Amazon to compete with, you need to carefully consider what are your focused keywords (i.e. the search terms people are most likely to type in).
Getting this right is just the start, but you need consistency too with the focused keywords throughout the site for your pages and your products and even your images.
There is a skill to effective SEO, but the rewards can mean that customers find your site and your products first. Couple this with a professional and well constructed site and the chances are that they will buy from you first and more likely return again and again.
Get it wrong and you can get lost amongst the millions of other sites on the internet who are chancing poor SEO and hoping customers will ‘stumble’ across their site.
Effective SEO can also reduce your marketing costs too as if your customers can find your website and products quickly, then this can reduce the need for a large marketing spend.
Contact us today for more information on how we can help to give you effective SEO and how you can implement this into your own website strategy to get the rewards for your time and effort.